On April 2, the Shanghai Tourism Industry Expo-2021 Cultural Tourism Industry and Destination Investment Cooperation Seminar was held at the Shanghai World Expo Exhibition and Convention Center. With the theme of "Renewing Destination Investment and New Opportunities", this seminar brought together a number of cultural and travel industry leaders, brand founders, travel company executives and project leaders to discuss the era of increased competition in domestic tourism. How destinations and new business formats are linked to detonate new consumption in cultural tourism.

At the conference, more than a dozen leaders of cultural and tourism authorities, industry leaders, 200+ featured exhibitors, 1,000+ professional visitors, and buyers will gather together to discuss destinations and new paths for the development of the cultural and tourism industry. Li Wenjun, the founder of JEKEEN DreamWorks, attended the conference and delivered a keynote speech "Mobile Business Scenarios: Let Cultural Travel One More Possibility".

Li Wenjun said that the mobile business scene has several characteristics:

First, the cost is low. With assembly line operation, the cost of the product is reduced by more than 50%.

Second, it is fast. It took ten days from the signing of the contract to the landing of the commercial street.

Third, flexible transformation. Another problem often encountered in cultural tourism projects is that of fatigue, the freshness will decrease, and it can be changed flexibly by mobile. It can be changed once a year or once a quarter.

Li Wenjun also said that after discovering that customers have demand for some products, but the commercial scene creation is not very professional, Street View DreamWorks established its own design and planning institute, which covers site surveys, scheme planning, scene creation, product design, product manufacturing, Implement delivery and provide one-stop integrated services. For more representative commercial street products, it takes about ten days to build a commercial street from signing the contract to landing.

Mobile business scenarios.

What does that mean? The entire commercial scene from shopping, accommodation, entertainment, amusement, landscape, and functional facilities is completely mobile to build a commercial scene. Divide all products into five categories: purchase, accommodation, amusement facilities, landscape, and public facilities. For mobile stores of retail stores, there are containers and themed guest rooms. From containers to RVs to wooden houses, JEKEEN DreamWorks designs and develops about 15 types of guest rooms a year. There are also amusement facilities, landscapes, and public infrastructure. Each of these types of products can be customized, and then arbitrarily mixed and matched, almost any diversified business scene can be formed, forming an infinite scene.