Two product innovations Complete the transformation from single commercial landscape
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- Time of issue:2020-08-10
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(Summary description)
Two product innovations Complete the transformation from single commercial landscape
(Summary description)
- Categories:News
- Author:
- Origin:
- Time of issue:2020-08-10
- Views:0
Walking into the "Jekeen dreamworks" industrial park of streetscape technology, you can see a whole amusement street. The products here include mobile Mini RV villas, various theme dining cars, fun amusement facilities, and various landscape facilities with internet red attributes It's not just the kind of landscape that you can see, but also you can eat, live and play. This block is composed of various mobile commercial facilities. What kind of function and connotation you want can be realized in the streetscape dream factory.
"At the beginning, the street view mobile shop was a marginalized category. The reason why it became an enterprise with great commercial potential in the capital market was because of innovation, product innovation and technological manufacturing innovation, as well as innovation closely surrounding the core needs of customers." Li Wenjun told reporters.
As for product innovation, streetscape has experienced two evolutionary upgrades. The first time was in 2017. Li Wenjun was going to Germany to watch the Hannover industrial exhibition and go to Beijing for a visa. In Fangcao center, he saw a model of a car that was kneaded into a ball. He stood in front of the model for a long time, thinking: why would such a useless ball be bought here? Such a small thing is much more valuable than a dining car. Why not a dining car with street view? At this time, the word "landscape" suddenly came out, and he began to understand the importance of landscape.
After returning from Germany, they started the design and development of landscape series products. From April to October 2017, they developed 16 landscape mobile shop products at an amazing speed in about half a year. With the launch of the Guangzhou Food Festival in November of that year, the landscape property greatly stimulated the market demand, immediately detonated the market, and even needed to increase money to pick up the goods. The order volume of the next year more than doubled, reaching nearly 100 million.
The second evolution and upgrading of products is that Li Wenjun once saw his own products in a certain scenic spot. He should be happy to see his own products, but he was not happy. Because the product placement is very casual, no sense of value. He suddenly realized that: customers are not professional in using products. A simple product is not what customers want. Maybe they can try to create an overall business scene for customers.
In 2019, streetscape technology put forward a service concept scheme and established a streetscape planning and Design Institute to provide scene planning and design services for users with the help of industry talent advantages. They integrated the products with "beauty and characteristics" into "light landscape", and created the overall scheme service for the scene planning of commercial street and cultural tourism scenic spots.
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